Most business intelligence or analytics projects are fundamentally building the workflow below, whereby we are taking data from some source, putting it into a centralised warehouse or lake, and then making it available on reports or dashboards to aid human decision making.
Those reports or dashboards could be incredibly useful and packed with insights, but we think it is ultimately not the best destination for this information. Instead, we think there are two much better destinations for your insights:
1) Embedded In A Business Process
The optimal situation is to take the insights generated, and integrate them directly into a business process so that KPIs are improved immediately, without a human decision maker. For example:
We describe this as a kind of automated decision maker, taking care of your operational tasks and working alongside your management who are making decisions on a more strategic timeline:
Getting humans out of the loop and having these activities automated can improve customer experience and operational efficiency massively.
2) Embedded In Your Line Of Business Applications Or Employee Experience
If we cannot automatically optimise or resolve a situation, the next best choice is to get the insights off of dashboards and directly into the hands of your users and operational staff on the ground. For example:
This is a key value proposition of Timeflow, that having an identified some actionable situation, we will push that information either to a human in their preferred context (potentially a fully bespoke application such as the one below), or ideally, fully automate the resolution before a human needs to get involved.