Media
The Media industry is experiencing significant change, with content moving online but facing monetization challenges and the move to subscription models. In this environment media companies must constantly offer new and engaging content to keep their subscribers engaged amongst a number of alternative offerings.
It is an industry very much suited to data and analytics, monitoring how media is being consumed and interacted with in real time. In this competitive market, the key is to respond to what these analytics and insights are telling you, and quickly acting on it to influence the offering to customers.
There is also massive scope for personalisation in the media and content industries, surfacing the most relevant and timely content to your audience in the same way that companies such as Netflix are successfully achieving.